You want to know some stuff about us?

Well, so you don’t have to wait for the book that’s being written and the subsequent film and the off-shoot merchandising, here is a synopsis of the plot.

Moore, a flat capped, clog wearing lad from Yorkshire, scene of the film ‘Billy Elliot’, has dreams of life as an art director, even though he doesn’t yet know what one does. Destined for a life of grim toil in a coalmine, he ups sticks and magic marker pens and heads for the big smoke to the sound of the old Hovis music.

Meanwhile hundreds of miles away, Malcolm is battling his way through an education in Hounslow, backdrop of the film ‘Bend it Like Beckham’ and despite a proud family tradition of joining the police force, goes against the grain to become a copywriter using a typewriter as a weapon rather than a truncheon.

An unlikely duo, but destined to meet in the centre of London at an agency known as Leagas Delaney, a place that made working down t’pit look soft and life as a Bobby a walk in the park.

With little in common apart from a birthday that falls on the same date, they forge an unlikely partnership that is to sustain through almost three tumultuous and eventful decades.

From their early days scrapping for briefs on the shop floor to becoming one of Campaigns ‘Faces to Watch’ in 1990, their rose through the ranks dramatically to become board directors and group heads at the newly merged agency Still Price Lintas.

Taking in Creative Directorships at CDP, Simons Palmer Clemmow Denton and Johnson and TBWA, winning major awards for the likes of Nike and Sony Playstation and featuring in all of the World’s top awards ceremonies, their career path took them through many of London’s top agencies eventually culminating in them opening their own shop.

Originality being their trademark, they imaginatively called it Malcolm Moore… opening in the new Millennium, MM was the only suitable moniker for their new venture.

After two years of sustained growth, winning business like MTV and VH1, United Bakeries, Upmystreet.com and another shed-load of awards they merged with Faulds of Edinburgh to broaden their scope and increase their offering. They also moved north of the border to ply their trade.

Pining for their beloved London, they eventually were tempted back to work for Wieden and Kennedy and were re-united with Nike, a client for whom their most awarded film ‘Parklife’ was written.

From there they were poached (not fried or boiled) by Leo Burnett London as Creative Directors to work for some of the world’s biggest and most prestigious household names like McDonald’s, Kellogg’s and the COI.

Successes included the Learning and Skills Council ‘Our Future, It’s In Our Hands’ campaign, the Department for Transports ‘Moment of Doubt’ and McDonald’s ‘Just Passing By’ films.

This website attempts to supply some highlights of this epic tale of romance, mystery, drama, heartache, comedy and ultimate triumph. Enjoy.